Turning Challenges into Opportunities: Elevating the Customer Experience

Customer service is not a department. It is a philosophy to be embraced by every employee – from the CEO to the most recently hired. This course is designed for employees who are new to customer-facing roles or those who are seeking to improve their customer care communication in practical ways. The course will provide a brief overview of why excellent customer communication is essential to brand loyalty and company success. The characteristics of quality customer communication will be discussed and practiced via interactive role-play activities. Participants will learn practical techniques for taking difficult interactions with customers and converting them to brand loyalty-building experiences.